Promotion Ī series of low budget videos were made for every song on the album. The idea is to provide something that calls for interactivity." However, because the album art concept was seen as a gimmick to bolster retail sales, The Information was deemed ineligible to enter the UK Albums Chart. Beck explained to Wired magazine that he wanted no two copies of the CD cover to be the same: "The artwork is going to be customizable. The album was issued with a blank sleeve and booklet and one of four different sheets of stickers for fans to make their own album art. We combed over everything, and got rid of the things we were tired of, the things that seemed trite. We started the record in 2003, and we got together annually, the producer and I. It's as if we made the album once, and we made it again, and we made it a third time. It started out painless, and ended up being painful. In an interview with the BBC, Beck said the album had been "painful" to make: It has hip-hop songs, and my previous work with him was Mutations and Sea Change, these sort of introspective records, and so this new one is sort of bringing those two worlds together." "And in a way it is, and in a way it isn't. According to Beck, "Nigel said he wanted to do a hip-hop record" before they began work on the album. Before its release, Beck said the album was not a "stripped down" record, in contrast with his previous Godrich collaborations, Mutations and Sea Change.
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